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INTRODUCTORY PRESENTATION Hi! Success is a complicated thing. Just think whether you are successful? You can’t be sure if you thinking of taking this course? Surely you would like to know how this course will teach you to be successful. And whether it is possible to learn how to be successful?
LESSON 1 GETTING ON THE ROAD TO SUCCESS Hello!
LESSON 2. SUCCESS IS WHAT YOU MAKE OF IT Hello! People talk about success all the time, and typically in very specific ways. In fact, success is something of an obsession in our culture. Sometimes success is defined as professional achievement and recognition.nIn other cases, success is defined as fame. Almost always in our society, success is something that is defined in relation to others. These definitions constitute the traditional framework imposed by Western society that informs our personal view of success. But who really defines success for you? Society, the media, family, friends . . . they all certainly contribute to how we view success. Regardless of these influences, at the end of the day, you have to define success for yourself. Success is as individual as each of us, and is a function of what we value. Rebecca Baldridge Often, success is simply a synonym for wealthy, or at the very least affluent.
LESSON 3. SUCCESS IS NOT A NUMBER Hello! In our last lesson, we talked about defining success in individual terms, based on our own values and the things that we consider important. Certainly, financial security is important. Money provides opportunity – the opportunity to live free from financial worry and stress, the opportunity to travel, to live in a comfortable house, to drive a nice car, to wear beautiful clothes, to participate in exciting hobbies, to enjoy gourmet meals and to drink fine wines... indeed, money provides many good things. It’s certainly a great thing to have. It gives you freedom. It gives you choices. However, it is by far the best measure, nor the only measure, of success. Too many people focus on the financial aspects of success to the detriment of other, more fundamental measures. Rebecca Baldridge More importantly, money provides an avenue via which we can reach out to others through charitable giving and philanthropic activity. Chris Widener is a powerful presenter, a quick wit, and a home run every time. He definitely challenges you to the next level in life and work. – Kevin Mather, CFO, Seattle Mariners Baseball Team Chris Widener, who we’ve already heard from in our first two lessons, has some insightful comments to make on the difference between being successful and living a successful life. The Difference between Being Successful and having a Successful Life I was reading an article the other day about a famous athlete and one of his teammates made a comment that I found interesting. He said, off the record of
LESSON 5. LEARNING TO MAKE THE CHANGES THAT SUCCESS DEMANDS
LESSON 9. IT’S NOT HOW YOU ACT, IT’S HOW YOU THINK!
LESSON 10. THE POWER OF BELIEF Hello!
LESSON 11. BANISH LIMITING BELIEFS!
LESSON 12. EVERYTHING HAPPENS FOR A REASON
LESSON 15. YOU DON’T HAVE TO KNOW EVERYTHING
LESSON 16. PEOPLE ARE THE GREATEST RESOURCE
LESSON 17. BELIEVE THAT WORK IS PLAY AND SUCCESS WILL FOLLOW
LESSON 19. YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION
LESSON 21. BUILDING A PERSONAL BRAND
LESSON 22. BUILD AND PROTECT YOUR PERSONAL BRAND
LESSON 23. DEVELOPING YOUR PERSONAL COMPETITIVE ADVANTAGE
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА.ЧАСТЬ I
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ II
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ III
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ IV
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ V
DEVELOPING YOUR PERSONAL COMPETITIVE ADVANTAGE LESSON 23 Hello! In Lesson 22 we established that creating and marketing a compelling personal brand can give you a big boost toward Success, and in our last lesson we worked on strategies to get the word out to your audience. However, there is one point that bears revisiting – how best to find your unique value proposition. A big part of your unique value proposition is your personal competitive advantage.
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ VI Привет! Многолетний опыт инвесторов позволил разработать большое количество технических индикаторов, многие из которых надежно указывают лучшие моменты для покупки и продажи. В этой части мы с вами будем рассматривать последний раздел технического анализа – компьютерный анализ.
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ VII Привет! С техникой торговли вы уже знакомы, и вам, наверное, не терпится поскорее начать заниматься инвестициями на фондовом рынке. По правде говоря, вы готовы к этому. Осталось лишь познакомиться с тем, каким образом вы можете открыть счет и отдавать приказы брокеру на покупку или продажу активов. Этим мы сегодня и займемся!
ТЕХНИЧЕСКИЙ АНАЛИЗ И ОСНОВЫ ИНТЕРНЕТ-ТРЕЙДИНГА. ЧАСТЬ VIII Привет! Обучение всегда приносит радость, особенно когда можно увидеть результаты в денежном выражении, не правда ли? И вы уже близки к этому, потому что последний урок раздела посвящен созданию такого грозного оружия, как торговая система инвестора. Что такое торговая система (или стратегия) и для чего она нужна?
LESSON 25. NETWORK YOUR WAY TO SUCCESS
LESSON 26. WHAT IS EMOTIONAL INTELLIGENCE AND WHY IS IT SO IMPORTANT?
LESSON 27. MANAGE NEGATIVE EMOTIONS, DON’T LET THEM MANAGE YOU!
LESSON 28. TURN STRESS INTO SUCCESS
Trainings by Robin Sharma "Become a Leader you Life" Introductory Presentation Today
Video Master Classes Robin Sharma Success story. Action plan
ATTITUDE IS THE ENGINE THAT POWERS SUCCESS LESSON 29 Hello! Abraham Lincoln, one of America’s greatest Presidents, once said “Success is going from failure to failure without losing your enthusiasm.” What force is it that keeps us motivated to persevere in the face of failure and misfortune, when the path to Success seems insurmountably blocked? How can we maintain our enthusiasm in the face of tribulation and failure? Let’s look at Lincoln’s life a little more closely as an example. Abraham Lincolnwas not a lucky man. His troubles began in early childhood. At the age of seven, he was forced to go to work to help support his family. At nine, his mother died, increasing his burdens. At twenty, he lost what he had thought to be a stable job and by 23 he fell into debt as he strove to become a partner in a store. After three years, just as his business began to take off, his partner died and left him with even more debt. His personal life was equally troubled; at 28 his girlfriend of four years declined his proposal of marriage. When he finally did marry, his young son died at the age of four. Lincoln ran for congress twice and lost both times, but he persevered. He won his third election. At the age of 45, he ran for the Senate and lost. At 47 he was a candidate for the vice presidency, and lost again. Failure was his constant companion, and yet he never gave up. Moreover, throughout his life he was plagued by depression and fears for his mental health. And yet, at the age of 51, he was elected President of the United States. How was he able in the face of consistent defeat to maintain his enthusiasm and willingness to doggedly pursue his goals? Rebecca Baldridge Ability to see the good in even the worst situations, is a quality that most successful people share. Attitude is one of the key determinants of Success. – Rebecca Baldridge “Most people as about as happy as they make up their minds to be.” This is another quote from Abraham Lincoln. And what it all boils down to is that attitude is one of the key determinants of Success. More than anything else, a positive attitude powers enthusiasm in the face of failure. A positive attitude can give us faith in ourselves, others and the future. But how do we develop and maintain a positive attitude? Our attitude is under our control. Most people let circumstances determine their attitude. Mayb
TURN CONFLICT INTO A WIN-WIN PROPOSITION LESSON 30 Hello! In our last lesson, we discussed how a positive attitude and optimistic outlook are critical qualities for anyone with the ambition to succeed. These are the qualities that allow us to persevere when encountering obstacles that impede progress toward our goals. However, a positive attitude can also make the difference between success and failure in dealing with other types of difficult situations. Conflict is a fact of life. Every day, we see situations where people with divergent goals and needs come into conflict. Oftentimes, these kinds of conflicts can lead to intense personal animosity. In both our personal and professional lives, conflict is inevitable. But the simple fact that conflict exists is not necessarily a bad thing, provided that it is resolved effectively. When conflict is resolved to the satisfaction of all parties involved, it can lead to personal and professional growth. Effective conflict resolution skills make the difference between a positive and a negative outcome. Not only can you solve the problem at hand, but you can derive benefits you might not expect. Working through conflict can lead to greater understanding and insight, a more cohesive group dynamic, increased respect and greater self-knowledge on the part of all parties involved. When conflict is not handled correctly, the results can be extremely damaging, creating personal dislike, negativity, impaired teamwork and wasted talent. Rebecca Baldridge In this lesson, we’ll look at effective ways to resolve conflict and create a win-win situation for everyone involved. Ideally you will be able to adopt an approach that is appropriate to the situation, resolves the problem, respects legitimate interests, and mends damaged relationships. –Rebecca Baldridge Once you understand the different styles with which people approach conflict, you can use them to think about the most appropriate approach (or mixture of approaches) for the situation you're in. You can also think about your own instinctive approach, and make changes if you think it’s necessary. Even when you’re the leader, you don't have to be right all the time. –Rebecca Baldridge Ideally you will be able to adopt an approach that is appropriate to the situation, resolves the problem, respects legitimate interests, and mends damaged relationships. Some intensive self-examination is always appropriate before you move forward in the conflict resolution process. – Rebecca Baldridge Tactics for Resolving Conflict Successfully Handling conflict and confrontation is not something that comes naturally to anyone. There are skills that you can use to help alleviate, if not remove, most of the problems that come with conflict and confrontation. A starting point for dealing with conflict is to identify the conflict style you are comfortable with, or the style that predominates among your team or in your organization. Over time, people's conflict management styles tend to mesh, and a "right" way to solve conflict emerges. It's good to recognize when this style can be used effectively, however everyone needs to understand that different styles may suit different situations. A significant hurdle to positive conflict resolution is having too many preconceived notions going into a confrontation. There's a saying that the person who gives an opinion before he understands is human, but a person who gives judgment before he understands is a fool. – Rebecca Baldridge It is important to note once again that conflict itself is not bad, but poorly handled conflict is what causes trouble. Poorly handled conflict causes anxiety, tension and stress, and in work or group situations reduces morale and hinders productivity. The good news is that conflict resolution skills can be learned. Here are some suggestions on confronting people, handling conflict and addressing concerns in a positive way. Listen more, talk less and you'll find the confrontations will be much easier to deal with. – Rebecca Baldridge Examine Your Intentions In nearly all situations, it is much more productive to go into a confrontation keeping the other person's interest in mind. This will put you in the right frame of mind and lower the temperature of the conflict.
DEALING WITH DIFFICULT PEOPLE. LESSON 31 Hello! In our last lesson, we considered a variety of techniques designed to help up resolve conflict in a constructive way. But occasionally, we face conflict simply because some people are just plain difficult. Frankly speaking, some people are jerks and determined to cause problems. Difficult people come in every variety and they’re impossible to avoid. Some talk constantly and never listen. Others must always have the last word. Some fail to honor commitments. Others criticize anything that they did not create. Difficult coworkers compete with you for power, privilege and the spotlight; they’ll stop at nothing to ingratiate themselves with the boss – oftentimes to your detriment. Some people go to extraordinary lengths to be difficult. Think of the diva actress whose on-set needs can never be met or the boss who keeps moving the goal posts. This kind of difficult person elevates the deliberate provocation to an art form. The underlying message is usually, "Do what I want or you’ll regret it." How difficult a person is for you to deal with depends on your self-esteem, your self-confidence and your moral or professional courage. Dealing with difficult people is easier when the person is just generally obnoxious or when the behavior affects more than one person. Dealing with difficult people is much tougher when they are attacking you personally or undermining your professional contributions. Difficult people and situations exist in every environment, but they all have one thing in common. You must address them. No matter what type of difficult situation you find yourself in, you must take active steps to protect yourself and diffuse the negative influence of these people. Rebecca Baldridge An emotional response to provocation can cost you a job or a client you don’t want to lose. Erratic behavior is a powerful weapon because it defies prediction and keeps the victim off guard. –Rebecca Baldridge Emotional reactions bypass thoughtful deliberation. No rational person engages in an argument with a random person on the street. But if someone bumps into us, blocks our way or otherwise wants to bother us, our immediate inclination is one of three choices: freeze, fight or flee. Similarly, our immediate response to the verbal slights or manipulative barbs of a difficult person is often to fight back. Your immediate reaction is, "I can't stand this crazy, insulting behavior." How can we respond in ways that allow us to maintain our dignity and self-respect while at the same time safeguard our best interests? To cope with a difficult person, you need to learn to question your automatic defensive philosophies, such as "I will not be treated that way; I won't let you get away with this" and "My reputation is on the line if I fail." Self-defense yourself is a relic from our prehistoric ancestors, because there was once a time when status was more closely linked to life or death than it is today. – Rebecca Baldridge Resisting the trap set by difficult people is easier if you're aware of your vulnerability to violent emotional reactions. Self-defense is a relic from our prehistoric ancestors, because there was once a time when status was more closely linked to life or death than it is today. Better to check your fight, flight or freeze reactions and refuse to be a part of a duel in which you're an inadvertent participant. Sure, you need to stand up for yourself, remember your long-range goals: saving time, energy, trouble and maybe even your own skin. Resist the urge to fight to win the argument. Listening and asking questions leads others to their own better conclusions. – Rebecca Baldridge Coping Mechanisms: Remain Rational When Dealing with the Difficult Person If you must respond to an irrational attack, ask the antagonist what exactly he is upset about, in order to show that you are interested in communicating rather than in arguing. The burden of responsibility reverts back to the antagonist. Following the first salvo of unreasonable behavior, go ahead and agree with a kernel of truth in the complaint. Overcome your own emotional impulse to jump into the fray by looking for that one small fact about which a critic could be correct – and then agree with that single point. Your boss calls you an incompetent. Ask, "In what way did I make a mistake?" If she says, "You just are an incompetent," agree with one discreet example (if it is accurate), but correct the generalization. Holding a grudge against someone is like drinking poison and expecting the other person to die. – saying You can more easily and tactfully defend yourself once the emotional heat has died down. Say your boss says, "Again, you're totally screwing up." You can defend yourself without adopting a defensive tone: "It is true that I made a mistake, and I appreciate constructive feedback to minimize errors in the future." Stand up for yourself by reiterating the specific error, but don’t allow yourself to be labeled an incompetent. Offer to the difficult person your best guess as to what he or she is feeling, and ask for feedback. "It sounds like you're angry right now, and I'm sorry about that." This demonstrates a willingness to understand the difficult person's frustration without blame or defensiveness. Resist the urge to fight to win the argument. Listening and asking questions leads others to their own better conclusions. When we react to negativity, we are disturbing our inner space and mentally creating pain within ourselves. – Rebecca Baldridge Why Bother Controlling Our Responses? It’s always in our best interests to respond to difficult people in a measured way. By remaining in control of the situation, you remain on the moral high ground. What are some of the other implications inherent in our responses to difficult people? We Can Hurt Ourselves One of my favorite sayings is "Holding a grudge against someone is like drinking poison and expecting the other person to die." The only person we hurt is ourselves. When we react to negativity, we are disturbing our inner space and mentally creating pain within ourselves.
ENHANCE YOUR COMMUNICATION SKILLS FOR SUCCESS LESSON 32
INTRODUCTORY PRESENTATION Hello! Throughout the upcoming year we will be your guide to the world of personal finance and investment. In this lesson, we will tell you about our course for the year. For all time people have always loved money. Just as they love it now, they will continue to do so in the future. However, at the same time not having enough money causes suffering for billions of people. What a nightmare! What's the problem with money? Maybe it’s just that we don't understand it. Why do so many people get depressed when they think about money? Perhaps because we are instinctively afraid of things we do not know much about. Almost everyone learns ways to make money and they think this is enough for success and financial freedom. But look at the people who by the age of 50 earn five times more than at 25. Are they more successful? More protected? Can they now work just for fun? Do they have enough money? Of course not. They may have better cars, larger homes, better credits, more sophisticated food and more expensive clothes, but they have failed in changing the most important thing. Every day they still have to find ways to earn more money. As a consequence, these people missed out on freedom.
LESSON 5. INTRODUCTION TO THE WORLD OF INVESTMENT. PART I Hello! We hope that we have already inspired future prospects in what we have been teaching. We should always remember our goals and our dreams. After all, how you enter the world of investment and finance will depend on your level of motivation during the upcoming year. Into The Real World With this lesson we are opening the second chapter of our course. Until this moment we have talked only about what is happening with your personal finances. Now we will be discussing what happens with your money the moment the moment it leaves your pocket or wallet. As a result, you can see that people who have begun to work with assets can be divided into three groups: The first, who lose all or a portion of their money. The second, who keep the same amount which they had before. The third, who successfully invest in assets that begin to create income for them. The first group accounts for nearly 80% of us! The second, only10%! Meanwhile the third accounts for less than 10%. Do these statistics seem shocking to you? Maybe it will shock you even more then, knowing that people who do not even start working with assets still lose money, without even having the opportunity to acquire assets.
LESSON 9. BASICS OF INVESTING. INVESTMENT MARKETS. PART I Hello! This lesson is one of those moments in life, so study this lesson regardless whether or not it is interesting for you. In this chapter, which covers the next lessons, we will: Consider issues connected with the basics of investing. Talk about different types of investments. Discuss various types of securities. Learn about the role that securities play in the investment process. Discuss the infrastructure of the stock market. Briefly explain the role of stock market players. And, of course, cover the most important rules of investing for private investors. Let’s begin with a general understanding of investments and discuss the differing types of investments. Investment The term investment comes from the Latin word invest, which means to deposit. However, depositing is only half of the investment process; the other half includes the income received from an investment. We prefer William Sharp’s definition. He is a past recipient of the Nobel Prize in economics, and he is the author of a world famous investment guidebook. Sharp defines an investment as follows: “In its broadest sense, the word investment means to part with your money today in order to receive more tomorrow.” This may seem to a very simple definition, but that the genius and the beauty of it. However, we also like another, more precise definition: “Investment is the placing of monetary funds into an asset / instrument for the purpose of making a profit.”
LESSON 13. INVESTMENT INSTRUMENTS. PART I Hello! We are glad to see you among our continuing students! Stability is the key to success in the financial world. In the previous four lessons, we spoke about the structure and operations of the investment world. You ought to know that we’re now closer to beginning studies of practical matters in investing. With this lesson we are beginning a new chapter in which we’ll examine, in thorough detail, all possible investment instruments available to investors in the modern world. The first type of instruments that we’ll be discussing today are banking products. We will primarily focus on deposit accounts, which are the most useful and the most widespread among investors. Before we go any further, and so you have a clearer understanding of how banking products work, let’s take a moment to specifically define what a bank is, what it does, as well as the overall structure of a bank. Banking System The banking system is often referred to as the circulatory system of the economy, which is an apt description because it supports circulation of money in the economy. The banking system ensures that there is monetary turnover in the economy, by transferring monetary funds from:
LESSON 17. INVESTMENT INSTRUMENTS. PART V Hello! You've surely heard how some investors withdraw their capital investments from the stock market and pension funds and then reinvest this money in real estate. Donald Trump is one of the most successful players in the game of real estate capitalization and one of the richest men in the world. The topic of today's lesson is how to wisely invest in real estate, and we'll discuss mortgages in the process. So real estate includes everything that you can't move. However, the law of some countries includes airplanes and spacecrafts in its definition of real estate. We hope that after completing our course and becoming well-to-do, you’ll learn about investing in these objects on your own. Real estate is generally divided into two large sectors: commercial real estate and residential real estate. Residential real estate includes apartments (primary and secondary housing), private homes, and cottages (townhouses). Commercial real estate includes office space, warehouses, retail spaces, and hotels. The behavior of prices on these various markets often does not coincide due to a variety of factors affecting prices in these segments of the market. Before we continue, we need to familiarize ourselves with the key features of real estate as an investment instrument. Let's begin with residential real estate.
LESSON 19. INVESTMENT INSTRUMENTS. PART VII Hello! Now let's turn our attention to derivatives, which are rightly considered to be the riskiest of financial instruments. Many investors aren't too keen on derivatives precisely because of the high degree of risk they entail. For example, Warren Buffet considers derivatives to be “ticking clockwork bombs”. Just so! So today we’ll study the different types of bombs, their clockwork, and we'll also do a countdown and examine the potential effects (consequence) of an explosion. Seriously, though, we'll study the basic types of derivatives and how they function, and we'll also evaluate the potential profit and losses that these instruments imply. Is modern investor an analyst, a macroeconomist, a financial manager, or a fortune-teller? The essence of derivatives is an answer to questions: What will happen next? Will the price rise or fall?
LESSON 20. INVESTMENT INSTRUMENTS. PART VIII Hello! Now it's time to discuss one of the most interesting investment instruments, currency. Working with this instrument, it must be said, requires considerable effort and steely self-control. There are a number of objective reasons for this, which are related to the unique features of this market and currency as an exchange commodity. Today we'll study all of this. For those who are prepared to make serious and large scale investments on the FOREX market, we recommend that you familiarize yourself with Zen philosophy, the Bushido code, and that, in tandem with our course, you start taking classes on psychic self-regulation. This will all come in handy when you have to get grip on yourself in a difficult moment. Otherwise you might end up in a mental hospital! We’re joking, of course, but investing on the FOREX market really isn’t for the faint of heart.
LESSON 21. FUNDAMENTAL ANALYSIS. PART I What do you think when you watch a television program analyzing the situation on the stock markets? Those market reviewsusually look something like this: a middle-aged man appears on the screen in an expensive suit and glasses. He has a nervous tic. He starts to speak rapidly, using all kind of unfamiliar jargon, while frightening graphs flit by in the background. Well, after you study this chapter, you will not only understand what he is talking about, you will shock others with your grasp of the global economic situation. But that nervous tic isn't going anywhere! Today we'll define fundamental analysis for you. We'll also discuss its purpose, stages of development, causes and consequences related to the globalization of the modern economy, as well as unemployment and inflation – two important economic indicators. What is Fundamental Analysis?
LESSON 22. FUNDAMENTAL ANALYSIS. PART II Hello! In the last lesson we examined the economic cycle and economic indicators as a measure of the situation in a sector of the economy. We also studied two key indicators, inflation and unemployment, and explained how they are related. Today we are faced with a task of global proportions – to make you all master macroeconomists. Don't be scared! They aren't as frightful as they are painted. What you need to know first are the remaining indicators – you still don't know the meaning of essential terms likeGDP, gold and foreign exchange reserves, external and internal debt, interest rates, balance of payments and balance of trade. Without knowing these terms, you'll never become macroeconomists. The first of these fundamental indicators we'll examine is GDP. What is GDP?
LESSON 23. FUNDAMENTAL ANALYSIS. PART III Hello! By now you must know that you can’t get rid of us that easily! Fundamental analysis doesn't end with macroeconomic indicators. Indicators are just the first step in fundamental analysis! We will be studying two more in the next two lessons of the course. Today we’ll focus on industry analysis. What role does industry analysis play in the broader system of fundamental analysis?
LESSON 24. FUNDAMENTAL ANALYSIS. PART IV Hello! So, which company is ideal to invest in? Try to get a good grasp of the following: the underestimated, profitable, dynamically growing company with a strong financial state is a good one to invest in. A trained investor, much like a police dog, searches incessantly until he finds such a company. Certainly, financial analysis is a delicate matter, and investors frequently encounter a set of problems while facing companies’ mergers or acquisitions. In this case, detailed auditing is required and spent in order to estimate the value of the property of the company. This is done by professionals. But we, being modest investors, need to estimate attractiveness of the company from the point of view of growth prospects for its’ stocks market value. Generally, the companies which have carried out an IPO are transparent and publish reports disclosing their financial activities. Our task is merely to find the one, single company, which is not yet overestimated by market, that is to find kind of nugget. And believe it or not, a nugget can be seen from a mile away!
LESSON 25. TECHNICAL ANALYSIS AND INTERNET-TRADING BASICS. PART I Hello! This lesson is the first in a chapter devoted to technical analysis. Today we'll limit ourselves to some of the basic concepts, but we promise that by the end of the chapter, strange terms like divergence, contango, and backwardation will be completely familiar to you. In this lesson we'll cover the basic tenets of technical analysis, the concept of markets trends, types of trends, and their phases. Technical analysis is a method of studying the behavior and volatility of the prices of investment instruments. The principle method of technical analysis is to study charts in order to ferret out the rules governing price behavior. Based on these rules, investors can make forecasts about the future. According to Dow, the father of this type of analysis, technical analysis is based on three basic principles. Let us show deference toMr. Dow and examine these principles in more detail. Principles of Technical Analysis The Price Considers Everything
LESSON 33. PORTFOLIO MANAGEMENT BASICS. PART I Hello! We've made it to portfolios, a very important topic. An investor without a portfolio is no investor at all! It is a distinguishing feature of an investor. Therefore, the main goal of this chapter will be to teach you various strategies for constructing a portfolio. Let's get right to the main topic, portfolios, because to become an investor at ISIF, you need not one portfolio, but two! Those two types to be distinguished: investment portfolios and securities portfolios. An investment portfolio represents the sum-total of assets purchased by an investor. The main goal of Master of Personal Finance is to teach students how to strategically craft an investment portfolio, which includes all the assets, so-called “investment instruments”, that you have purchased: personal property and real estate, insurance, deposit certificates, and securities – in short, everything that you learned about in the section on investment instruments. So if you feel like you need a refresh your memory, review the materials from that section.
LESSON 37. OPTION STRATEGIES. PART I Hello! You have now become real academicians at our School, having mastered not only technical and fundamental analyses, but also portfolio investing. You have created your own personal investment portfolio. The time has come for you to master the instruments of the futures and options market. So the next four lessons, we will examine the fundamentals of option strategies. We have studied options in the section dedicated to investment instruments. We have already looked at the features of this instrument, and the main types of options. Therefore, before you get deep into the meat of this lesson, we recommend that you re-read lesson 19, especially the part that deals with options.
LESSON 38. OPTION STRATEGIES. PART II Hello! We hope that you have already achieved your first results from options trading and feel inspired, because inspiration is what makes studying this topic so unforgettable! You already know that the stock exchange is a place where emotions and passions reign, even traders (or investors) depending on the strategy they follow are given animal nicknames. Today we are going to study these very strategies that are associated with animal names. First, let us make sure we know what each of these nicknames means. Depending on the direction of their open positions, traders are called either "bulls" or "bears".
LESSON 39. OPTIONS STRATEGIES. PART III Hello! This is the third lesson of the section on options strategies. In it, we will continue reviewing different strategies, and not just those that allow you to make a profit on significant changes in an asset's price. Rather, today we'll focus on those strategies that allow you to make a profit from short period oscillations in price, or volatility profit, as it's called. If you're asking yourself whether you need to learn about options strategies, then you've failed to understand their most important feature – options, just like futures, allow you to use financial leverage to make many times more profit per unit of investment. Moreover, in our lessons we provide ready-to-use formulas for crafting strategies, which you can easily adopt and use for your own investing. As you already know, there are many ways to invest your money and make a profit. You can deposit it, invest in mutual funds, invest in stock market on your own, and much more.
LESSON 40. OPTION STRATEGIES. PART IV Hello! You've already learned a lot about options, and if you've been keeping up with your homework then you've acquired some solid practical experience as well. With regard to options, you are familiar with pricing and a respectable number of strategies. We just need to add a few finishing touches and you'll be ready for the stock exchange. We'll get to these finishing touches in today's lesson. We'll introduce you to Greeks — not the ones who live in Greece, but those that reside in options strategies. We'll also teach you about the remaining options strategies. Knowing these strategies is an essential component of successful investing.
LESSON 41. STRUCTURED PRODUCTS. PART I Hello! Structured products are perhaps the only instrument left for you to master. If you survived the lessons on technical analysis and option strategies, this section, which deals with the same instruments, will seem like light reading. The most difficult aspects are already behind you. All that's left is to lay all the bricks to make a straight and sturdy wall. Some people are only capable of seeing the world in black and white. Similarly, analysts see the world only as developing (emerging) and developed (mature) markets. Emerging markets are generally quite young and therefore not terribly resilient. They are raw in nature, meaning the main factor affecting this type of market is prices for raw materials and energy resources. The net effect of this and other factors results in sharp spikes in stock quotes, which are hard to be predicted by even professionals. There can be no doubt that emerging markets pose high risks. On the other hand it gives high opportunity to gain super-profit level. Mature markets, on the other hand, are more stable and, as a result, less risky and less profitable. And what should poor thing – investor do?
LESSON 45. INVESTMENT STRATEGIES. PART I Hello! This lesson kicks off the last part of this course. In it we will bring together all the information you've learned all the knowledge you've acquired during your training so that you can create your own investment strategy. In the not so distant past of 2007, stock markets around the world were rising like the tide. At that time, no one was thinking about that all-important element of any career in finance person's financial life, afinancial protection plan. Unfortunately, most people don't give much consideration to this. Now the crisis has struck, and investors need a protection plan like never before before before. But it's too late to create a plan now. Now would have been the time to put a that plan into action.
LESSON 1. MARKETING – THE METHODS OF PRODUCT PROMOTION Issues covered: What is Marketing? Evolution of Marketing Marketing Hybrids Comparative Analysis of Marketing Systems Multi-level Marketing If we choose the most precise among the dozens of definitions of marketing, then marketing can be defined as the process of promoting and distributing products and services by the manufacturer/provider to the consumer. Marketing is both science and art, coming about historically by the needs and demands of people to more effectively exchange products and services. Marketing, like all human activities, has grown and evolved together with mankind and its environment.
How Coaching Can Help You Develop Your Business Hello! Every day you interact with people that you are trying to help master the MLM business. It’s with this in mind that we offer this course, and the purpose of it is to: Help you unlock your distributors' potential and help them achieve their goals through effective coaching. Simply put, we aim to teach you how to train your partners: Faster; More effectively; With greater satisfaction and less pressure on your partners, which will build trust in your relationship.
LESSON 33. CORE SKILLS FOR ENHANCED CLARITY IN COMMUNICATION Hello! Our last lesson talked about the critical importance of communication skills in achieving our goals. Good communication certainly depends on the combined efforts of the sender and receiver of the message being communicated. But oftentimes when we talk about communication, we tend to focus on delivering our message to the detriment of understanding our audience.
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LESSON 34. PRESENTATION SKILLS AND PUBLIC SPEAKING Hello! Our recent lessons on the critical issue of communication focused primarily on the skills necessary to communicate effectively at the interpersonal level. But as we strive for greater levels of success and recognition, it comes time to take our message to a larger audience. To achieve our goals, it may be necessary to communicate our ideas to a far greater number of people. Public speaking is one of the most valuable skills that an individual can possess. This is a skill that can be used for almost any purpose as you work toward the success you desire. Most great speakers have a natural ability to move an audience for whatever purpose they desire. What makes a great speaker? Enthusiasm is perhaps the most critical factor. The best speakers can make an audience feel their own excitement. They engage the listener’s interest through a combination of message and delivery. No matter what your message, it’s the delivery that will ensure it is heard. Think of the last memorable talk or presentation that you attended. Do you even remember it? Sadly, too many presentations are very easy to forget. And that's unfortunate because the only reason the presenter gave the talk was to communicate something to you that he or she felt was important. However, there are some basic things you can do to ensure that your messages hit their mark, are understood, and more importantly, remembered. Rebecca Baldridge Public speaking is one of the most valuable skills that an individual can possess.
LESSON 35. WRITE FOR SUCCESS! Hello! We’ve established that successful people are great communicators. They excel not only at generating ideas, but sharing their ideas with others to create enthusiasm and garner support. The past few lessons have focused on learning to speak effectively – to individuals and groups – and make presentations. Now let’s turn our attention to the final critical communication skill – good writing! Many people are intimidated by writing, and that’s understandable. Good writing is hard work, and even someone who’s full of ideas may feel like the well has gone dry when they sit down in front of the computer or put pen to paper. Nonetheless, there are many instances when writing is the best way to communicate, and possibly even only way to get your message across. Once you’ve written something and sent it off, it can’t be taken back. As a consequence, written communication is more concrete and less forgiving than verbal communication, with less margin for error. When you communicate in writing, you must contend with the additional challenges of style, word choice, grammar, spelling and punctuation. And in today’s demanding business world, how well you write can determine how well your ideas are received and the impression that you make on people who may not have met you in person. The ability to express your ideas in writing can be as important to your future success as generating those ideas in the first place. Rebecca Baldridge In this lesson, we’re going to review some of the basic rules of business writing to ensure that we can deliver our message with the highest impact.
LESSON 36. DEVELOPING THE SKILLS TO LEAD Hello! Several lessons ago, I gave you the example of Abraham Lincoln, a man who was beset by challenges, failure and tragedy, yet went on to become one of the most respected of all Presidents of the United States. He serves as an eloquent example of persistence and determination in achieving stunning success. We look at a man like Lincoln and see the stuff that real leaders are made of. But when we look at historical figures like Lincoln, we tend to think of them as almost mythological creatures, separate from the rest of humanity and empowered by some mysterious quality that smoothes their path toward inevitable success. This is the view of leadership that many people have traditionally taken: the leader is destined for leadership from early on and if you’re not a leader, there’s little that you can do to become one. However, that’s simply not true. The modern view is that through patience, persistence and hard work, you can learn the skills to become a highly effective leader. This section of our course is designed to help you find and develop the leadership qualities in yourself that you will need to become successful. Rebecca Baldridge True leadership requires that those who follow you want to achieve your goals.
LESSON 37. MOTIVATION AND LEADERSHIP Hello! In our last lesson, we introduced the topic of leadership and discussed some of the basic principles involved, as well as different leadership styles. Now you should have a better idea of what kind of leader you might be and some of the first things you need to do in order to become an effective leader. Now, we’ll get to the real heart of leadership, which is motivation. Leadership and motivation naturally go together. First and foremost, a leader has to be strongly motivated himself in order to lead. If you want to be a leader, you have to understand how to inspire yourself before you can inspire others to follow you. Once you understand how to generate and maintain your own motivation, you have to surmount the greater challenge of motivating others. To motivate people, it’s necessary to understand what’s important to them. Looking at motivation in the simplest terms, it comes from love or fear. People will do something either because they enjoy doing it, or because they fear what will happen if they don’t do it. For example, most people don’t love what they do for a living, but they do it because they fear what would happen if they didn’t. The most successful leaders understand that it’s far better to get people to follow you because they want to follow you. Leaders who motivate from love get vastly better results than those who motivate through fear. This lesson is about understanding how others think and finding ways to motivate them that make them want to achieve your goals. But first, let’s talk a bit about your own motivation. Rebecca Baldridge Looking at motivation in the simplest terms, it comes from love or fear. People will do something either because they enjoy doing it, or because they fear what will happen if they don’t do it.
LESSON 38. BUILDING EFFECTIVE TEAMS Hello! In many different environments, people talk about building teams, working as a team, or even who’s on their team, but few people understand how to create the experience of team work or how to develop an effective team. Belonging to a team, in the broadest sense, is a result of feeling part of something larger than your self. Oftentimes, it has a lot to do with your understanding of the organization or group that you represent. In a team-oriented environment, you contribute to the overall success of an organization or project and you work with other people to produce results. Even though you have a specific role and you may belong to a specific sub-group or department, you are unified with other members of the overall group to accomplish a stated objective. The bigger picture drives your actions; your function exists to support the big picture goal. As a leader, it is your responsibility to take this overall sense of teamwork and develop an effective team to accomplish your specific goal. People often confuse these two team building objectives. This is why so many team building seminars, meetings, retreats and activities are considered useless by their participants. Leaders fail to define the team they wanted to build. Developing an overall sense of team work is different from building an effective, focused work team when you consider team building approaches. In order to achieve maximum success, you need to know the difference. Rebecca Baldridge As a leader, it is your responsibility to take this overall sense of teamwork and develop an effective team to accomplish your specific goal.
LESSON 39. LEAD TO ENHANCE TEAM PERFORMANCE Hello! In our previous lessons on leadership and teamwork, we’ve talked about theories that underlie leadership, how to motivate both yourself and the people you lead, and how to build successful teams capable of achieving your objectives. Now that we have some of the theories down, we’ll take a more practical approach to some tactics to improve team performance. Effective teamwork is essential in today’s world, but as you’ll know from the teams you have led or belonged to, you can’t expect a new team to perform exceptionally from the very beginning. Building a team takes time and usually follows some easily recognizable stages, as the team makes the journey from being a group of strangers to becoming a cohesive unit with a common goal. Whether your team is a temporary working group or a newly-formed, permanent team, by understanding these stages you will be able to help the team quickly become productive. Rebecca Baldridge As a leader, your aim is to help your team reach and sustain peak performance as soon as possible.
LESSON 40. BETTER DECISIONS LEAD TO GREATER SUCCESS Hello! If you want to lead effectively, you need to be able to make good decisions. If you can learn to make decisions in a timely and well-considered way, then you can lead others to spectacular and well-deserved success. However, if you are indecisive or make poor decisions, the team you lead risks failure and your time as a leader will probably be sadly short. The techniques presented in this lesson can help you to make the best decisions possible with the information you have available. They help you map out the likely consequences of decisions, work out the importance of various factors, and choose the best courses of action. The section starts with some simple techniques that help you to make decisions where many factors are clamoring for your attention. We then move on to look at some slightly more complicated techniques, including a few that are primarily business oriented. But first, let’s look at some general principles to get started. Rebecca Baldridge The more we see dramatic events on the news, the more likely they seem. If you want to make better decisions, don't assume that extreme outcomes are as likely as they first seem.
LESSON 41. CREATIVITY CAN FUEL YOUR SUCCESS Hello! It’s not only how you act and what you know that influence your capacity for success – it’s how you think! Most extremely successful people are successful because they don’t think like everyone else. They’re not limited by an inability to break out of standard patterns of thinking. They see possibilities where less successful people see obstacles. In short, they are blessed with creativity. We all have some level of creativity within us. Creativity is much like leadership in that many people believe you are creative or you’re not – it’s something you’re born with. But just as with leadership, creativity is a skill that can be learned. Creative thinking just requires us to look at things from new perspectives. Our formal education typically emphasizes the skills of analysis – understanding claims, following and creating logical arguments, and figuring out answers, eliminating the incorrect paths and focusing on the correct one. But there’s another kind of thinking that’s equally important. This kind of thinking focuses on exploring ideas, generating possibilities, and looking for a multitude of right answers rather than just one. Both kinds of thinking are vital to Success, yet the latter one tends to be neglected in our formal education. Let’s differentiate between these the two types of thinking like this. Critical thinking is analytical and linear and based heavily on reason, while creative thinking is lateral, encouraging consideration of many possibilities and highly subjective. When you’re trying to solve a problem, both kinds of thinking are important. First, we must analyze the problem; then generate possible solutions; next choose and implement the best solution; and finally, we must evaluate the effectiveness of the solution. This process requires us to alternate between the two kinds of thinking, critical and creative. In practice, both kinds of thinking operate together much of the time and are rarely independent of each other. Rebecca Baldridge Contrary to the mythology surrounding creativity, very few works of creative excellence are produced in a single stroke of brilliance or frenzy of rapid activity. The creative person knows that there is always room for improvement.
LESSON 42. PRACTICAL TOOLS FOR INCREASING CREATIVITY Hello! In our last lesson, we talked about creativity in more general terms and discussed some of the attitudes that can block our ability to think creatively. Now that we know what not to do, we can start to explore a range of techniques you can use to come up with creative and imaginative solutions to the challenges you face. This lesson will show you some systematic approaches to creativity, and we will discuss some important lateral-thinking based approaches that you can use to come up with startling and original solutions to problems. But before we start looking at specific techniques to boost our creativity, let’s take a quick look at some of the qualities that typify the creative person. Since creativity is such an important quality for success, we would do well to cultivate the traits that characterize the creative person. Rebecca Baldridge Many new ideas, because they are new and unfamiliar, seem strange, odd, bizarre, even repulsive. Only later do they become "obviously" great.
LESSON 43. MANAGE YOUR TIME TO MAXIMIZE SUCCESS Hello! Personal time management skills are essential skills for effective people. People who use these techniques routinely are the highest achievers in all walks of life, from business to sport to public service. If you use these skills well, then you will be able to function exceptionally well, even under intense pressure. What's more, as you master important time management skills, you'll find that you take control of your workload, and say goodbye to the often intense stress that comes with being overloaded. At the heart of time management is an important shift in focus – concentrate on RESULTS rather than being busy. Many people spend their days in a frenzy of activity, but achieve very little, because they're not concentrating their effort on the things that matter the most. This is neatly summed up by the Pareto Principle, or the "80:20 Rule". Typically 80% of unfocused effort generates only 20% of results. This means that the remaining 80% of results are achieved with only 20% of the effort. While the ratio is not always 80:20, this broad pattern of a small proportion of activity generating the majority of return recurs so frequently that it is the norm in many situations. Rebecca Baldridge When you know how to manage your time you gain control.
LESSON 44. IMPROVE YOUR MEMORY TO BECOME MORE SUCCESSFUL Hello! A good memory is one of the most useful attributes a person can have, and throughout history many remarkably successful people have been known to have exceptional memories. The benefits are multitudinous, ranging from the mundane to the inordinately useful. A good memory helps with everything from remembering your banking information to learning names and becoming a star in social situations. Improving your memory can make life a whole lot easier and save you a great deal of time, as well as give you a reputation for consideration and intelligence. Do you feel that you have a poor memory? You may just have some less-than-effective habits when it comes to taking in and processing information. Memory, like muscular strength, is a "use it or lose it" proposition. The more you work out your brain, the better you’ll be able to process and remember information. Rebecca Baldridge Memory, like muscular strength, is a "use it or lose it" proposition. The more you work out your brain, the better you’ll be able to process and remember information.
LESSON 45. THE POWER OF SETTING GOALS Hello! Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn this vision of the future into reality. The process of setting goals helps you choose where you want to go in life and make your dreams reality. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You'll also quickly spot the distractions that could otherwise lure you from your course. More than this, properly-set goals can be incredibly motivating, and as you get into the habit of setting and achieving goals, you'll find that your self-confidence grows fast. Goal setting techniques are used by top-level athletes, successful businesspeople and high achievers in all fields. Goals give you long-term vision and short-term motivation. They focus your acquisition of knowledge and help you to organize your time and your resources so that you can make the very most of your opportunities. By setting sharp, clearly defined goals, you can measure your achievements and take pride in your accomplishments. You can see forward progress in what might previously have seemed a long pointless grind. By setting goals, you will also raise your self-confidence, as you recognize your ability and competence in achieving the goals that you have set. Rebecca Baldridge By setting sharp, clearly defined goals, you can measure your achievements and take pride in your accomplishments.
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LESSON 46. FINE TUNE YOUR GOAL SETTING PROCESS
LESSON 47. THE POWER TO PERSUADE AND SUCCESSFUL SALES TECHNIQUES Hello! Whether or not your personal version of success involves a sales career, the ability to sell – a product, an idea or yourself – is an essential component of success. At its core, sales involves the ability to bring others around to your way of thinking and influence them in a particular direction that will ideally be beneficial to both parties. The ability to sell is essentially the ability to persuade. Power and authority go only so far to help you satisfy your objectives. Even the most powerful person relies on the power of persuasion to achieve their goals. Much as martial arts combatants overcome their opponents using leverage, inertia, and gravity rather than brute strength, you can persuade others by exploiting the principles of social influence. These include the feelings of obligation generated between two people when one does a favor for the other, the tendency to say yes to people we like, and the desire to act in ways that are consistent with our commitments and values.
LESSON 48. NEGOTIATE YOUR WAY TO SUCCESS Hello! Learning how to influence and persuade others is one of the most valuable and transferable skills to have. Lesson 47 discussed persuasive techniques and the relationship to sales. Building on that, this lesson will discuss negotiation, or the art of reaching an agreeable resolution in situations where the parties have conflicting goals. In order to influence the thinking and behavior of others and persuade them to your way of thinking, you need to communicate confidently, build a relationship and remain assertive even when pressured. You can hone your negotiating skills to do just that. There are different styles of negotiation, depending on circumstances. When you do not expect to deal with people ever again and you do not need their goodwill, then it may be appropriate to "play hardball", seeking to win a negotiation while the other person loses. Many people go through this when they buy or sell an apartment – which is why buying an apartment can be such a confrontational and unpleasant experience. Similarly, where there is a great deal at stake in a negotiation, it may be appropriate to prepare in detail and legitimate "gamesmanship" to gain advantage. Anyone who has been involved with large sales negotiations will be familiar with this type of tactic. Neither of these approaches is usually much good for resolving disputes with people with whom you have an ongoing relationship. If one person plays hardball, then this disadvantages the other person – this may, quite fairly, lead to reprisals later. Here, honesty and openness are almost always the best policies. The best option is always the win-win option. The goal of the win-win negotiation is to find a solution that is acceptable to both parties, and leaves all involved feeling that they've won.
LESSON 50. YOU CAN’T BE SUCCESSFUL WITHOUT SELF CONFIDENCE Hello! From the quietly confident doctor whose advice we rely on, to the charismatic confidence of an inspiring speaker, self-confident people have qualities that everyone admires. Self-confidence is extremely important in almost every aspect of our lives, yet so many people struggle to attain this quality. Sadly, this can be a vicious circle: people who lack self-confidence can find it difficult to become successful. After all, who wants to back a project that's being pitched by someone who was nervous, fumbling or overly apologetic? On the other hand, someone who speaks clearly, holds his or her head high, answers questions assuredly, and readily admits when he or she does not know something. Self-confident people inspire confidence in others: their audience, their peers, their bosses, their family, and their friends. And gaining the confidence of others is one of the key ways in which a self-confident person finds success. The good news is that self-confidence really can be learned.. And, whether you’re working on your own self-confidence or building the confidence of people around you, it’s well-worth the effort! Rebecca Baldridge The self confident person does what he believes is right, no matter what others think. Building Self Confidence So how do you build this sense of balanced self-confidence, founded on a firm perception of reality? The bad news is that there’s no quick solution. BUT, the good news is that building self-confidence is readily achievable, just as long as you have the focus and determination to work at it. And what’s even better is that the things you’ll do to build self-confidence will also build success – after all, confidence flows from solid achievement and no one can take that away from you. So here are three steps to self-confidence. We’ll look at the quest for self confidence as a journey, with stages including preparing for your journey; setting out; and accelerating towards success.
LESSON 51: BUILD RAPPORT TO WIN FRIENDS AND INFLUENCE PEOPLE Hello! In our last lesson we talked about ways to boost our self confidence, which is a very important commodity in seeking to build rapport with others. People generally respond well to self confidence. But what is rapport? Why does it require self confidence? Why would you want to create it and how can it help you build relationships founded on trust? Let’s start with a definition. Rapport is a state in which you not only trust but understand the person or persons that you are interacting with. It is that state in which you feel connected to each other – you might even complete each others sentences! I'm sure you have experienced this at some point in your life. Well, there are many reasons that you will want to create rapport. The most important one is that rapport makes life seem a lot easier. Imagine all of the relationships where you don't have trust or understanding and what would happen if they were suddenly transformed. Imagine having lots of people that you can trust in your life and who not only understand your point of view, they also respect it. How good would that feel? Rapport is important for many reasons. It reduces the stress of daily life and makes your interactions much more pleasant. But significantly, the ability to develop rapport with others can make it much easier to achieve your goals, personal or professional. Most successful people are very skilled at building rapport with others.
LESSON 52: STAY MOTIVATED AND STAY ON TRACK Hello! It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. As we pursue our goals, there are, of course, tasks that we may not like or enjoy at all, yet we find the motivation to complete these tasks because they are part of a great, overarching plan. Nonetheless, staying motivated can be a struggle — our drive is constantly assaulted by negative thoughts and anxiety about the future. Everyone faces doubt and depression. What separates highly successful people from the rest of pack is the ability to keep moving forward and maintain their motivation. There is no simple solution when motivations flags. Even after beating discouragement, the problem reappears at the first sign of failure. The key to maintaining motivation is to understand our thoughts and how they drive our emotions. By learning how to nurture motivating thoughts, neutralize negative ones, and focus on the task at hand, we can pull ourselves out of a slump before it gains momentum and make sure we stay on track.
LESSON 53. RISK AND RETURN ARE DIRECTLY CORRELATED A ship in harbor is safe – but that is not what ships are for. John A. Shedd Hello! Every investment professional remembers one single adage daily: risk and return are directly proportional. Risk free investments typically bear lower returns, and in some ways life is a lot like an investment portfolio. The people who are willing to take risks are generally those who get results, even thought they may fail more than once on the way to achieving those results. Risk taking is an integral part of business and life, but so few people know how to manage it properly. The word risk has a slightly negative connotation to it – it implies danger, tension, and possible loss. But risk also has a positive side, the chance of hitting a big win, of getting more on the back side than you invest on the front side. There come times in everyone's life when they are faced with a choice that involves risk. Perhaps you want to change careers, move to a different place, quit your job and start a business, begin a new relationship, have a child. Creatively, you may be faced with a choice of doing what you know is marketable or going out on a limb with your own vision, or giving up a steady job to follow your creative pursuits full-time. Risk is, by nature, scary. It's uncertain and unpredictable. You're heading off into uncharted territory. You may lose your life savings or lose face. You risk criticism and humiliation, or having to pick up the pieces and start all over again. You're giving up what you know for what might be. The rewards can be great, but so can the cost. So, why would anybody want to take a risk?
LESSON 54. A MENTOR CAN HELP GUIDE YOU TOWARD SUCCESS Hello! The dictionary defines a mentor as "a trusted counselor or guide," while some might also define mentor as "a wise, loyal advisor or coach." A mentor is an individual, usually older, always more experienced, who helps and guides another person’s development. This guidance is not provided for personal gain, but from the individual’s sincere interest in another person and desire to contribute to that person’s development. Mentoring is used in many settings. Although it is most common in business it is also commonly used in educational settings, especially with "at risk" students. One of the most valuable assets you can have in your career or your life is a good mentor. The qualities that differentiate a mentor from the average network contact are long-term commitment and a deep-seated investment in your future. A mentor can be your most valuable resource. But further on, as you progress and gain in professional and life experience, the satisfaction of serving as someone else’s mentor can be deeply rewarding. If you’re looking for some assistance on your personal path to success, find yourself a mentor – or let one find you. A mentor is that one person who can guide you, help you, take you under his or her wing, and nurture you in your quest. A mentor is Yoda to your Luke Skywalker. Finding the right mentor can give you a significant boost on the ladder of success.
LESSON 55. ETHICS IN BUSINESS AND THE IMPACT ON SUCCESS Hello! At various points throughout our course, we’ve talked about the importance of character and how your character affects your success. The mention of character brings us to the broader discussion of ethics, which flow from character, and business ethics in particular. Oftentimes, simply uttering the term "business ethics" elicits a bitter laugh and the question of whether that isn’t a contradiction in terms. But whether we are discussing success on a personal professional or company level, ethics play a critical role. In today’s world, capitalism often seems to flourish unfettered by ethical considerations, as evinced by the multitude of scandals witnessed over the past ten years. Companies like WorldCom, Tyco, Enron, once titans of industry, have been ruined and their names have become synonymous with dishonesty, all due to a dearth of ethics and a focus on making money to the exclusion of all other considerations. But is a love of money the only reason for the staggering misbehavior we’ve witnessed in the past few years? What was it that has triggered such a deluge of questionable practices, like the brazen malfeasance that brought down Enron and WorldCom and saw Bernie Madoff steal billions from the investors who trusted him? Why were so many people willing to look the other way at the longstanding practice of securities analysts touting stocks to help their investment banking colleagues obtain underwriting business? Why would a well-known and wealthy person like Martha Stewart risk her considerable fortune and her company’s brand name for $45,000, the amount she allegedly made through insider trading? A renewed focus on business ethics at every level, from the CEO to the most junior employee, is necessary to respond to the questionable attitudes prevailing in the contemporary business world.
LESSON 56. SOME CONCLUDING THOUGHTS ON SUCCESS Hello! As we’ve progressed through the Master of success program, we’ve spent a number of months concentrating on the many factors that go into creating success. Broadly, we’ve looked at topics ranging from defining your own concept of success and developing your character to working on tangible skills such as communication, salesmanship, and public speaking. We’ve considered questions of image and marketing and how to put your best foot forward. We emphasized the importance of learning to build relationships and lead others. But what is the one factor that has the most powerful impact on your prospects for success? That would be YOU. In the words of renowned motivational speaker Jim Rohn, "Of all the things that can have an effect on your future, personal growth is the greatest." The key to your future is investing in yourself, and developing the outlook and character traits that will help you follow through in acquiring the skills and abilities and creating the relationships that you will need to achieve your own personal vision of success. There isn’t any magical force that will help you build your skill set, become a brilliant strategic thinker, a great leader, or a creative genius. But there is a magic that makes things better is inside you, and working on your personal growth makes this magic work for you. To quote Jim Rohn once again: The magic is in believing. The magic is in daring. The magic is in trying. The real magic is in persevering. The magic is in accepting. It’s in working. The magic is in thinking. There is magic in a handshake. There is magic in a smile. There is magic in excitement and determination. There is real magic in compassion and caring and sharing. There is unusual magic in strong feeling and you see, all that comes from inside, not outside. So, real difference is inside you. You are the major key to your better future. Rebecca Baldridge There is a magic that makes things better is inside you, and working on your personal growth makes this magic work for you. Some Final Suggestions for Success As we come to the end our course, let’s conclude by looking at some final ideas that you should keep in mind as you pursue your goals. Most of these are in no particular order. They are predominantly of equal importance. Study successful people. Look around--who has the success that you envision for yourself? What are they doing? How do they approach life? Become their apprentice. Ask them for advice. Spend time around them, if you can. Learn from them. Take risks. Step out of your comfort zone. Successful people think big and act big. It can be a scary thing to do, but if you don't, then will you ever be successful? Don't wait for opportunities to fall in your lap. Sniff them out. Successful people make big investments (in their careers, in their businesses, in their education) and all investments involve risk. But don't be reckless. Study your risks, make sure the odds are in your favor, and then take a leap. Be bold. Solve problems. People who are successful encourage progress by solving problems and answering questions. No matter where you are or what you're doing, look around and try and think of ways you can contribute. What are people struggling with or complaining about? How can you make life easier for them in an effective way? Can you re-design or re-organize some aspect of the situation so that things run more smoothly? Can you create a product or provide a service that fills a critical gap? Be proactive and resourceful. Be persistent. Don't give up. If your first attempt didn't work, don't quit. When asked about his 10,000 failed attempts to develop a lamp filament, the prolific American inventor Thomas Edison responded: "I have not failed. I've just found 10,000 ways that won't work." Think ahead. Most people are very bad at predicting consequences. The prediction of consequences is part science, part mathematics, and part visualization. It is essentially the ability to create a mental model imaging the service of events that would follow, "what would likely happen if...?" Think critically. Every day, subject at least one piece of information (a newspaper column, a blog post, a classroom lecture) to thorough scrutiny. Analyze each sentence, analyze every word, and ask yourself what you are expected to believe and how you are expected to feel. Then ask whether you have sufficient reason to believe and feel this way, or whether you are being manipulated. Be empathetic. Most people live in their own world, but we have to recognize that there are other people around us, also living in their own worlds. Don’t assume everyone is like you, and try to see things through someone else’s eyes. Try to imagine how they feel. When you learn how to do this, you can bridge the gap between you and other people. You will b
ВВОДНАЯ ЛЕКЦИЯ Привет! Успех — сложная штука. Задумайтесь — успешны ли вы? Наверняка вы сомневаетесь, если решили пройти этот курс? Наверняка вам хотелось бы узнать, почему именно этот курс действительно научит вас Успеху? Да и возможно ли ему вообще научиться? К сожалению, за один урок, пусть даже и очень полезный, невозможно рассказать о том, что такое Успех, и, конечно же, невозможно ответить на вопрос: «Что вам необходимо делать для того, чтобы достичь Успеха?»